ASI Study Results
Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. (Trevose, PA – November 10, 2011)
Pens Are In
Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s All Business
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
More than three-quarters of respondents have had their items for more than 6 months.
The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.